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Awesome Ways to Make your Ecommerce Growth Sustainable

    Emmah

    The ecommerce market is growing at an astounding pace and is expected to reach $27 trillion by 2020.

    But, what does this actually mean?

    To a layman, these digits sound impressive.

    But, to you as a business owner, this means a lot of competition. And, if you don’t make your decisions wisely, your chance of surviving in this fierce online ecosystem is pretty weak.

    So, how to gain a competitive advantage and secure your online business’ sustainable growth?

    Analyze your Markets

    Once you come up with an awesome business idea, you need to shape it properly. And, to do so you need to understand the industry you’re about to enter. Do an extensive market analysis and see what its demands are at the moment.

    Once you understand how fast the market is growing or shrinking and what products and services are profitable, you should also analyze your competitors. See who their target audience is, what they offer, what marketing techniques they use, how good their customer support is. By knowing their strengths and weaknesses, you will be able to anticipate some major market shifts and avoid the mistakes they’ve been making.

    Boost User Experience with a Responsive Website

    ecommerce

    Today, you’re not the one promoting your business. Your customers are. And, their dissatisfaction with your website may cost you a lot. They will not only leave you for your competitors, but also spread the negative word of mouth about you. This is exactly why you need to provide them with an exceptional user experience.

    For starters, you need to invest in custom ecommerce website development. Stay on top of your data and see what your customers search for and buy. This allows you do behavioral targeting and offer highly personalized pages and offers to each of your customers, based on their previous queries and purchases.

    To boost conversion rates and, at the same time, minimize shopping cart abandonment, make your site responsive. We’re living in the mobile-first era, so your goal is to boost the experience of both desktop and mobile users. Make your site easy to navigate, visually appealing, and faster. Help your customers sign in, fill out online forms, or edit their shopping carts more effectively.

    Don’t forget to switch from HTTP to HTTPS, as well as display security logos to tell your customers that their sensitive information is safe with you.

    Start Blogging

    Launching a business blog is an amazing way to set yourself apart from your competitors.

    Writing and publishing valuable content boosts your authority in your niche. Blogging helps you tell the story of your brand, give actionable tips, and solve your customers’ problems. It builds trust among your customers and helps them feel more positive about your brand.

    It helps you become a trustworthy source of information and get your readers to visit you over and over again. They will start linking to your posts and sharing them on your social networks, meaning that you will get a bunch of quality, organic traffic.

    Not to mention that engaging and highly interactive content guides your customers through different phases of your sales funnel, towards completing the desired action.

    Build an Online Community

    Building an online community is not just about inviting random people to join your email list or follow you on social networks. It’s about getting the right people to do so. These channels can serve as extremely powerful lead generators and conversion drivers, but only if they address those people that are really interested in buying from you.

    Build an email list

    This may sound simpler than it really is. Namely, people won’t join your email list if you just tell them to do so. They want to see what they get in return. And, that’s exactly where lead magnets come to shine.

    Now, a lead magnet could be any form of an incentive valuable to your target audience, from free shipping and huge discounts to exclusive content (guides, eBooks, tutorials, checklists). When choosing the right lead magnet, just keep in mind that it needs to resonate with your customers, bring value, help them solve problems, and, at the same time, demonstrate your authority in your niche.

    Have a social media marketing strategy

    Building an online community is impossible without a solid social media marketing strategy. Social networks are valuable for a few reasons:

    • They allow you to research your target audience effortlessly and understand what their needs, demands, and expectations are.
    • This is a great way to promote your content. There are numerous social media management tools that will automate the process of your content sharing and curation, adding a pinch of consistency to your brand.
    • They help you humanize your brand and build stronger relationships with your customers.
    • They’re easily integrated with the majority of ecommerce platforms.

    Provide Impeccable Customer Support

    We’re living in the world of sophisticated IT solutions and your customers know that. They want you to be available to them 24/7. So, answering their questions over the phone is not enough to keep them satisfied. What you need to do is provide them with an exceptional, omnichannel customer support.

    Answer their emails regularly. There are numerous email automation tools that will help you effectively handle the mountains of emails you receive.

    Leverage social networks, too. Implement chatbots to answer your customers’ repetitive messages in real-time. Today’s chatbots are AI-powered and impersonate our communication patterns. This way, your customers will get great answers instantly, while you will save a lot of your time.

    There are also social media monitoring tools that will notify you of your brand mentions, giving you an opportunity to offer instant feedback to your customers.

    Test your Site’s Performance Regularly

    Launching an ecommerce site is just your starting point. To make the right decisions and make your growth more sustainable, you need to assess your online business’ performance regularly. There are numerous metrics you need to take into consideration, including the bounce rates, site traffic, shopping cart abandonment, the bounce rate, the average order value, etc. These stats will help you see what strategies work and make the changes needed