5 Tips for Improving Your Sales Pitch

    Tracey Clayton
    By Tracey Clayton

    No matter how good your product is, if you don’t know how to present it to your target audience, it will get outshined by what your competition has to offer. Sure, a superior product or service makes your job a lot easier, however, this is just the tip of the iceberg. In order to devise a great sales pitch, there are several things you need to learn and here are five of them.

    Understand their need

    The first thing any good salesman knows is that you’re not actually selling a product but an idea. The problem is that ideas are highly subjective. Therefore, you don’t have to worry too much about what the product means to you but only figure out what it is in the eyes of your target demographic. How high is it on the list of their priorities? What do they need it for? What could possibly prevent them from buying it? The best way to determine this is with some good old role-playing. Simply try to put yourself in their shoes and try to look at your product/service from their point of view.

    Highlight past success

    Another great idea is to present them with at least some sort of social proof by highlighting your past success. A story of a satisfied customer can go a long way and a single smiling face next to a testimonial can be more persuasive than the most shocking statistic. In this way, you are introducing a human factor into your sales pitch. In other words, you are presenting them with an everyman, someone they can relate to. Someone who’s had the same problem they did and resolved it by purchasing what you’re selling. If it worked in the case of a previous customer, why wouldn’t it work in theirs, as well?

    Learn from your previous mistakes

    Learning from your previous mistakes is a great idea but in order for this to work, you need to provide yourself with the right learning material. You see, some of the most obvious mistakes are easy to spot but sometimes, you might ruin your sale with a minor mistake. In order not to allow this minor mistake to go unnoticed, you might want to record all your customer interactions. Of course, this can be an arduous job, not to mention that keeping all of this data can be incredibly space-consuming. Therefore, in order to make things easier, you may want to look for reliable transcription services online and keep this in a textual, rather than audio format.

    Be confident and enthusiastic

    Even though they’re aware that you’re going to praise the product you’re selling, your audience might look for a lack of confidence and enthusiasm on your part and see it as a proof that they shouldn’t do business with you. In order to avoid this particular problem, you need to be confident and enthusiastic about your product/service. If you’re supposed to meet a potential buyer in person, you also need to learn how to give off self-confidence through nonverbal means of communication.

    Give them the visuals

    As we said earlier on, statistics are not the most effective sales tool there is. Sure, 120% may seem like a lot, but by showing it on a graph you can emphasize the strength of this number and become more efficient at making conversions. According to one survey, humans can process visual information 60,000 times faster than textual, which is definitely a notion that you need to take into consideration when developing your sales pitch.


    Regardless of whether you’re dealing with buyers, investors or potential partners, keep in mind that you’re selling an idea and this should always be your starting point. From here on, you need to think about various ways in which you can enhance this idea for your target demographic. For this to work, however, you first need to know who you’re talking to. Any decent salesperson will tell you that a proper demographic survey can go a long way.