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Starting Your Online Business Today – Top 4 Tips

    Emmah

    Online trade has never been more popular than it is nowadays. It’s easy, convenient, it is safe and the delivery times are getting mindbogglingly quick. However, starting an online business does require dedication and knowledge. Here are 4 tips with regards to starting an eCommerce business.

    Make the shoe fit

    eCommerce business is somewhat contradictory to the “If the shoe fits…” proverb. Many entrepreneurs who are starting an online business make the mistake of looking for a product first, and a market second. You should actually start with a market, if you’re looking to boost your chances of success. Finding a group of people who are searching for a solution to a problem, but not finding many results is the name of the game! And how does one do this? Well, with help of the online world! This kind of market research is relatively easy:

    • Hang around online forums to see what problems people are trying to solve.

    • Do research to find keywords that many internet users are searching, but avoid competition.

    • Get insight into your potential competitors by researching their websites and noting what they’re doing successfully.

    Know how to properly present your product/service

    Despite what you may think, there is a well-proven sales copy formula that takes the potential visitor through the selling process and it goes like this:

    1. Use a compelling headline to arouse interest.
    2. Describe the problem that your product/service solves.
    3. Show your credibility as someone competent to solve the problem in question.
    4. Use testimonials from those who have used your product/service.
    5. Talk about the benefits of your product/service.
    6. Now, make an offer.
    7. Outline a strong guarantee.
    8. Find a way to create urgency.
    9. Finally, ask for sale.

    Too vague? Well, there isn’t a single simple magical formula known only by the most successful. The thing is, you have to work for it – focus on how your product or service has a unique way of solving problems throughout your sales copy and come up with your own sales pitch!

    Design your website

    Now it’s the time to finally come up with a website. Keeping it sleek and simple is the name of the game – you do not want to bombard your visitors with a ton of content, as this will both turn them away and prevent them from focusing on a single theme, that is your product/service.
    Using WordPress themes is always a smart way to go, but keep in mind that you should pick one that allows for easy content editing.
    As you are running an eCommerce business, it is impervious that you choose a quality and customizable eCommerce platform with an SSL certificate and a dedicated IP! Here are some extra design tips:

    • No more than two plain fonts on a white background.

    • Simple and clear navigation on every page is the way to go.

    • Use graphics, audio and video but only if they will help you enhance your message.

    • Use an opt-in offer in order to collect e-mail addresses.

    • Make the distance between potential customer and checkout no more than two clicks away

    • Finally, make it customer-friendly!

    Advertise properly

    Marketing is essential, especially when it comes to eCommerce businesses. Use every available means necessary – advertise on social media, on YouTube, wherever you want, but keep in mind that there are two ways to do this: properly and improperly.


    Advertising on Facebook groups that are related to the problem which your product/service is solving is completely fine, but spamming people’s inboxes just so that you gain in popularity is a terrible idea. For example, if you are in the guitar strings business, it’s okay to promote your unique product on music-related Facebook discussions – it’s a win-win; however, telling your friends to spread the world to each one of their friends via Messenger will only make people cringe upon hearing your business’s name.