Business | Success - You can never hurry a Murray

    Malcolm Durham

    You can never hurry a Murray

    It didn’t take Andy Murray himself 77 years to win Wimbledon but it took him a great deal longer than one of those eponymous mints that surely will jump aboard the bandwagon of Wimbledon success. Whilst the media in general and Twitter in particular foster the sense that everything can be achieved in a very short space of time, at the first attempt, the reality is the complete opposite. For all his talent, Andy didn’t win a Grand Slam until the fifth attempt (last year’s US) and didn’t win Wimbledon until his seventh. He suffered some spectacular setbacks along the way – losing in straight sets in a final became a phenomenon that was briefly associated with him. Nevertheless he continued to try. What else could he do? This is what he is good at, very good at, and getting better the more he works at it.

    He retained his belief and kept working. He improved his physique and changed his coaches, even when he seemed to be succeeding, because he knew that he needed to improve them if he was to improve himself.

    Did you believe in him? I doubt it. Nor did I, not really. From time to time I thought he could, and equally frequently I thought he couldn’t. That may be belief but it’s not unshakeable belief. Nor is it a sufficient belief for those in Team Murray. They need to have belief as close to unshakeable as is possible for a supporter.

    And entrepreneurs need that too. To create and grow a new business is as challenging as sporting achievement:

    Sometimes harder, because the rules and the procedures are not as obvious (oh that I could just turn up at a piece of grass 78ft by 36ft to develop my business);
    Sometimes easier (when an email pops up out of the blue asking for us to provide our service it’s as easy as a cross court forehand).

    What we all need is support, belief, shared by those around us that we can succeed. We may lose major contracts (finals) may change suppliers (coaches) with varying results and chalk up minor wins (Tour events) along the way. But if those of you who advise and support us can develop your ability to recognise and support our unshakeable belief in what we are trying to achieve, or simply make it more explicit, then we can create wealth of “Wimbledonian” proportions, in which we all can share.

    You can never hurry a Murray

    Maybe Murray Mints should now be “made for sharing”? Oh, wait a minute, that’s been taken; have to try something else…

    If you enjoyed this post by Malcolm Durham, and would like to get in touch, feel free to send e-mail at: – or visit his website:

      • Hemant Palve
        Hemant Palve

        Yes. For any entrepreneur, it is difficult and challenging to grow a new business. I believe, things go simple with the help of a mentor.

        • Steve Parker
          Steve Parker

          I heard a rumour that our fellow mentor Stirling Murray can move fairly quickly when he needs to?!